id Magazine briefly showed we have some things to learn in the world of journalism – like really digging deep before taking a side, or taking a side at all for that matter. By now you’ve probably heard about the ManCrunch Super Bowl add that was rejected by CBS for being too offensive for viewers. On the surface, it looks like discrimination rearing its ugly head. Especially when the company that the ad is for, urges the LGBT community to petition CBS to air the ad.

We wondered why there wasn’t a Facebook group or fan page to garner support for both GoDaddy.com and ManCrunch. After much research, we figured we’d help out and create one. Sad truth is, after further investigation, Advertising Age had delayed comment about this situation because they smelled a rat. Sure enough, facts began to pile up: 1. The site was launched just the other day, and basically sprang up out of nowhere 2. ManCrunch.com is owned by the same company that runs AshleyMadison.com – a site that promotes married men to have affairs. 3. The site says it’s for “like minded users to explore whether they wish to meet each other, chat with each other and/or explore extra-marital relationships.” 4. Their HTML code backs this up with the tag – “Man Crunch is the premier service connecting men with other men and allowing them to open up about the down low.” 5. After looking more closely at the ad, the two men are not really kissing and it looks cheaply made. Whatever they spent on that ad, it was very little, but the publicity they got is worth 1o times that amount or more.

We think that the LGBT community has been used, and it is a shame. Has there been any incident like this before? What are your thoughts?

Posted by admin on Saturday, January 30th, 2010 at 1:04 pm.