id Magazine Oregon's First LGBT Magazine » lesbian http://www.idmagazineor.com Just another WordPress site Sat, 07 Jan 2012 23:14:14 +0000 en hourly 1 http://wordpress.org/?v=3.0 Under, where? 
Andrew Christian brings a new meaning to tighty-whities http://www.idmagazineor.com/under-where-%e2%80%a8andrew-christian-brings-a-new-meaning-to-tighty-whities.html http://www.idmagazineor.com/under-where-%e2%80%a8andrew-christian-brings-a-new-meaning-to-tighty-whities.html#comments Tue, 23 Jun 2009 17:59:33 +0000 admin http://www.idmagazineor.com/?p=406 final_underuThe 1992 billboard in  New York City’s Time Square that featured hip-hop musical artist “Marky” Mark Wahlberg in a pair of Calvin Klein underwear proved to be a stroke of marketing genius that revolutionized men’s fashion.  Walhberg’s well built physique, turned-back ball cap, and pouty bad boy look sent good vibrations into underwear sales and gay men’s hearts alike.  As new technology enables greater comfort and visual appeal to factor into the design of the item of clothing most men wear all day, long gone are the days of standard tighty-whities.  

On Saturday, May 16th, before a packed house of 200, fans at Boxes in downtown Portland, the city’s Under U 4 Men store hosted a fashion show with Andrew Christian, one of today’s most popular underwear designers.  Christian made this, his first visit to Portland, to promote his new clothing line and to bolster support for his candidacy on the new reality television series The Fashion Show, currently airing Thursdays at 10 p.m. ET/PT on Bravo.  Met with cheers from a crowd of fans snapping pictures with camera phones, local gym bodies modeled each pair from Christian’s latest line.

Having begun his career as a sportswear designer, Andrew Christian came to see designing briefs as an extension of his other concepts. Christian’s designs offer anatomical enhancement and greater comfort, using a softer bamboo fabric and a more flexible waist band to reduce the appearance of love handles, the effect he calls “anti-muffin top.”   Christian says that his latest designs feature “no weird straps inside to provide you that visual appeal—letting it just work for you.”  His new patterns add to the element of fun, invoking the boyhood thrill of running around in superhero briefs.

“I love how much fun, Andrew Christian’s designs are.  Plus they make me feel sexy—more confident in myself,” says audience member Michael Seubert, who reports planning to expand his collection from four pairs of Andrew Christian briefs. “Though I am always attracted to a guys eyes and smile first, the proper underwear on a guy would be a bonus feature
Seubert’s appreciation for underwear illustrates what is true for many underwear aficionados: that in addition to a man’s hygiene regimen, his underwear is key in communicating his sex appeal.   

While the underwear industry makes appeals with underwear advertisements in mainstream gay magazines, Stephen Lien, owner of Under U 4 Men reports that gay men are not his biggest market outlet. 

“Most of our customers are women buying for the men in their lives.  Something that used to be for gay culture we have now brought to the masses,” says Lien.
To see the latest Christian Andrew underwear and swim suit line for yourself, visit Under U 4 Men located at 507 SW Broadway, Portland, Oregon, or visit the store on the web.

By Matthew Free

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